We help companies put AI to work inside their business. That means people trust us with information about their teams, their customers and how they operate. We take that seriously, so this page explains what we collect, why we collect it and what we do with it.
This policy covers our website, our sales and marketing, and the information we handle as a company. It applies to Lakely AI, operated by Wynn Bernards, Inc. ("Lakely," "we," "us").
The short version
- We collect what you give us, a little technical data from your browser, and not much else.
- We use it to answer you, run our business and make the site better.
- We never sell your personal information. Not to advertisers, not to data brokers, not to anyone.
- When you’re a client, your company’s data is yours. We use it to deliver your project and for nothing else.
- We don’t use client data to train AI models, ours or anyone else’s.
- You can ask us what we have on you, ask us to fix it or ask us to delete it. A real person will answer.
The rest of this page is the long version. It’s worth a read if you’re about to share anything sensitive with us.
What we collect
Things you tell us. When you fill out a form, book a call, email us or apply for a job, we get what you share. Usually that’s your name, work email, company, role and whatever you wrote in the message. If you apply for a role, it also includes your resume and anything else you send with it.
Things your browser tells us. Like almost every website, ours picks up basic technical details when you visit: your IP address, browser and device type, the pages you looked at, how you got here and roughly where you are (city level, not your street). We use this to see what’s working on the site and to keep it secure.
Things we hear from others. Sometimes we learn about you from a referral, an event we attended, a partner we work with or public sources like LinkedIn. We only keep what’s relevant to a possible business relationship.
What we don’t want. Please don’t send us health records, government ID numbers, banking details or anything similar through our website or a contact form. If a project needs sensitive data, we’ll set up a secure way to handle it under a signed agreement first.
How we use it
- To reply to you and set up the conversations you asked for.
- To scope, deliver and support the work you hire us for.
- To send invoices and keep our books in order.
- To send you updates and insights, but only if you’ve agreed to hear from us. Every email has an unsubscribe link, and it works.
- To understand how people use the site so we can make it better.
- To protect our systems and our clients from fraud, abuse and attacks.
- To meet our legal and tax obligations.
If we ever want to use your information for something new that isn’t on this list, we’ll ask you first.
Client data on AI projects
When your company hires us to build or deploy an AI use case, we may need access to your internal documents, systems or data. In that work, you’re in charge and we act on your instructions. Your contract with us (and any data processing agreement attached to it) sets the rules, and those rules win if anything here conflicts with them.
What that means in practice:
- We only access the data a project needs.
- We use it to deliver your project. That’s it.
- We don’t use it to train or improve AI models, and we don’t let our vendors do that either.
- When we use third-party AI models, we pick providers and settings that don’t keep or learn from your data, wherever that option exists.
- When the project ends, we return or delete your data on the schedule in your contract.
If you’re an employee at one of our clients and you have a question about your information, start with your employer. They decide how their data is used. We’ll help them answer you.
Who we share it with
We don’t sell or rent personal information. We share it only in these cases:
- Vendors who help us run the business. For this website that means Cloudflare, which hosts the site, and Web3Forms, which filters contact form spam and delivers contact form messages to our inbox. For the rest of the business it means tools like email, scheduling, payments and the AI providers we build with. They get only what they need, and they’re bound by contract to protect it.
- If the law requires it. For example, a valid court order. We’ll push back on requests that are too broad and tell you about them unless we’re legally barred from doing so.
- To protect people. If we believe someone’s safety or rights are at real risk.
- If Lakely changes hands. If we merge with or are bought by another company, your information would move with the business. It would still be protected by this policy or one at least as strong.
- When you ask us to. Like when you want an introduction to a partner.
We can provide a current list of the vendors that handle personal information. Email privacy@lakely.ai.
How long we keep it
We keep information only as long as we need it for the reason we collected it, or as long as the law requires. A few rough guides:
- Inquiries that don’t turn into work: up to 2 years after our last contact.
- Client records and invoices: 7 years, to meet Canadian tax rules.
- Client project data: whatever your contract says, then it’s returned or deleted.
- Job applications: up to 1 year, unless you ask us to remove yours sooner.
How we protect it
We encrypt data in transit and at rest, use multi-factor authentication across our systems, give each person on our team only the access they need, and review that access regularly. No system is perfect, so we won’t pretend ours is. If a breach puts your information at real risk, we’ll tell you and the Privacy Commissioner of Canada as the law requires, and we’ll tell you what we’re doing about it.
Where your data lives
We’re a Canadian company, but some of the tools we use store or process data in other countries, mostly the United States. When your information crosses a border, it’s subject to the laws of that country, which can include access by courts or government agencies there. We choose vendors with strong security and contractual protections. If a client project needs data to stay in Canada, we’ll scope that into the work.
Your rights
Canadian privacy law (PIPEDA, and Law 25 if you’re in Quebec) gives you real control over your information. You can:
- Ask what personal information we hold about you and how we’ve used it.
- Ask us to correct anything that’s wrong.
- Ask us to delete it, unless we’re legally required to keep it.
- Withdraw your consent to marketing or other optional uses at any time.
- Complain to us, and if you’re not satisfied, to theOffice of the Privacy Commissioner of Canada.
If you live outside Canada, you may have similar or additional rights under your local laws. We’ll honour them.
To make a request, email privacy@lakely.ai. We may ask you to confirm who you are so we don’t hand your information to the wrong person. We’ll respond within 30 days, and it won’t cost you anything.
Cookies and analytics
Our website sets no cookies and uses no advertising or cross-site tracking, so there’s no cookie banner to click through.
We don’t run page analytics. Web3Forms filters contact form submissions for spam before they reach us.
Kids
Our site and services are built for businesses. We don’t knowingly collect information from anyone under 18. If you think a minor has sent us their information, let us know and we’ll delete it.
Changes to this policy
If we change how we handle your information, we’ll update this page and the date at the top. If it’s a meaningful change, we’ll also tell you directly, by email or with a clear notice on the site, before it takes effect.
Talk to us
You don’t have to be a lawyer to ask us a question about privacy. Our Privacy Officer reads every message.
Email: privacy@lakely.ai